Here is a short essay on our media and the way it is presenting itself with new value system.The media and newsprint are one of those mediums of human expressions which if undermined can lead to downfall of the human values. These are not only reflectors of a society but also the value creators. Today, when we watch the T.V. and watch the initiatives like "The Joy of Giving Week" and other advertisements which promote the etiquette or practices, all of us definitely get enlightened and become more aware. When Oprah Winfrey makes you feel the pulse of all those successful personalities whom we admire, we definitely learn the values.
Values keep on building throughout centuries and we keep on evolving them. But, understanding them and making them presentable is what media is about. No one would have known the fate of Benjamin Franklin better than today. Why is it so that media is such an important tool to create new values and revive the old ones?
Today, media through newspaper is the harbinger of good-morning for a normal office going person. He watches T.V., decides his stock folio and then gets on the job. It all starts right then and with the internet following, the nexus of information has grown by leaps and bounds. With the complexities of society growing and economics playing more important factor than human sensitivities, there is always to bring in new ideas, new practices, better relationships and hence, more human involvement. This involvement calls for better problem solving and hence, relay of all the ideas pouring in all of us because opinions matter. This is not about reflection of society, with everyday news, we solve a new problem and get many more. Hence, when we solve a problem, we initialize a practice.
For example - After the September 11 attacks, security became a concern and a new problem appeared. We were all over the internet blogging, presenting viewpoints but for what? To create a solution. Hence, we came with new congress bills and security became the prime value of our airports which was earlier a mere formality. In this way, we create many solutions daily. But media is right at the centre of this whole process as it helps in conveying ideas, opinions and for connecting public with information through all forms. We have all become more involved in the system that our great fathers have created and the improvisation process will always keep on going because of increasing nature of complex systems we have created for ourselves. But media especially the internet is the core of the whole process doing its duty nicely and I hope it carries on the same.
