In these early post-recession times, Television is being used by corporates in a useful and amicable way to occupy the mind of consumers early until the consumption reaches the pre-recession levels. There are a couple of good advertisements like Airtel (as always), Center Fresh, Cadbury Shots, etc. These truly create the emotion to attach with the brand. Whereas, there are a couple of bad advertisements and unwanted TV programmes discussed below.
If you switch on TV, on 30% of the news channels you would see some fruitful discussions going on. While the others have lost the purpose of brodcasting a news channels because most of times you would see comedy channels, irrelevant masala, idiotic human faces to unscrupulous news, etc. Prominent channels among the masala types are India TV (complete 'newsance'), Aaj Tak (Well, we have been waiting since ages for a credible news. 'Intzaar karna padega naa jaane kab taak'), etc. When you watch Shireen Bhan talking on CNBC-TV18, you can feel the news and the discussion. Similar is with Zee Business, Times Now, UTV News and NDTV. Though, they need documentaries to fill the irrelevant spaces which they fill with better material than their counterpart so called highest rated News Channels like India TV.
The number of serials is uncountable and the drama unbearable. It looks as if the actresses take bathe in Loreal make-up kits before coming to shoot. The recent uproar is about the Swayamvar of Rakhi. I think it would have been a better idea if we had a swayamvar for APJ than the bitch who knows nothing except dance. And dancing is what her counterparts would do after the marriage. The drama is unbearable and the respect she is getting is disproportionate w.r.t. her status in Film Industry. India has thousands of beautiful ladies to be married and are well qualified than Rakhi. The TV producers could have done something about them like the simplymarry.com guy did.
The advertisements earlier had three parameter to instigate the consumer to buy the product. Firstly, creating an emotive attachment to the brand by using a star or a sign which relates to the brand like Coca Cola, Hutch and Airtel ads. Secondly, a value proposition ad which relays a great value for money like Nokia flashlight phone ad. Thirdly, the exploitation of sexual desire to sell their product which is both unethical and illogical. It is hard to believe that Mankind cannot sell its condoms without display of vulgarism. The desire is being mixed with love. Well, no one needs condoms to display love (Pehli Nazaar mein stuff). The connect is never there. The deo ads are better as the sense of smell has always been connected to the desire but Axe-chocolate has a very subtle way of selling off than many other brands. Close up has forgot to or does not have the money to hire good marketing consultants because no one expected it to use the fresh smell connection to the desire. Its getting bizzarre and more traumatising to see the logic being swept away under cheap publicity of brands. These ads de-grow a brand rather than giving an impetus.
We need ads and programmes which stress on logical connection to human behavior as most of India would not realise what is happening.
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